Content assets simply serve the purpose of making information available. No matter your career circumstance, content provides you with the opportunity to establish yourself as a go-to person for your respective discipline. During this video I walk you through the simple steps you can take to create a content road map for yourself without having to go and get anything! The art of content creation is to leverage what you’ve already got, consider your expertise and interests. Then turn that information into value add content assets that serve your target audience.