The following video discusses earned media coverage. What it is, what you need to get it and how to go about it. It’s all about researching the right media and using the right content. If all you want to speak to the media about is you, your company and your products, you’re leaving a huge opportunity on the table. Giving media the information they need, instead of what you want will build lifelong relationships with key influencers and more interesting content that people will actually pay attention to.