Website redesigns are a time of celebration and eager anticipation. Unfortunately, for many businesses, redesigns often cause a sharp decline in website traffic, resulting in a drastic loss of leads, sales and business overall. Why does this happen–and how can you avoid it? The reality is that for many businesses, “organic search” (traffic from search engines like Google; also known as SEO traffic) is one of the top drivers of site traffic; however, most businesses do not spend enough time assessing and creating a specific plan on how to preserve this hard-earned organic traffic when they’re redoing their websites–leading to a new website that looks great but tanks the business’s gains. Don’t let this happen to you. Whether your website redesign is around the corner or years away, this session covers invaluable information that every business should know if they want to avoid a disastrous redesign experience now or later.