We often think that our stuff will “just sell” when we put it online. Trouble is, there is a huge amount of “stuff” out there that is all competing for your buyers attention. How can we sell more? No, it doesn’t always take just fancy automation and tech – we need to break down what is really important, and deliberately go through each element to get our customer along their buying journey, and put all of the necessary pieces together to get them all working together. Here, there are 7 critical elements that are needed to fully engage with your audience, and help to move them along the buying process, to give you the strategies to sell more.