2020 is quickly approaching. The web-based tactics that businesses and sales reps used in 2010 and waning in their effectiveness. Top-of-Funnel traffic is down, lead generation via ebooks and other form fill tactics are way down, sales cycles are higher and conversions are lower. Gartner Research reports in 2018 that over 50% of sales reps do not meet their quota. What are companies and sales to do to get their numbers back up and hit their targets? Here are 4 important trends that every business needs to consider implementing to be successful in the next decade.