Characterized by the Toronto Globe and Mail as “an ad industry provocateur,” Wayne brings more than 25 years of award-winning experience in strategic branding, creative advertising and innovative online solutions to Blade’s clients. Brands he has served include Creemore Springs Beer (Molson Coors), Kodiak Boots, Steam Whistle Beer, Paradigm Condos, Fujitsu Scan Snap, Dickies Apparel, Benzagel Acne Care, Coldwell Banker Property Management, Canada Swim School, Newsfile Canada and a host of other brands in a wide range of industries. He is a columnist with Canadian Business magazine, and has been featured in the Globe and Mail, Marketing Weekly, Strategy Monthly, and on both local and national TV commenting on modern branding.An engaging public speaker, Wayne has entertained and inspired audiences ranging from chartered banks to technology start-ups.
His commitment to straight talk and building collaborative relationships with clients is a defining characteristic of Blade Creative Branding, the agency he founded in 1991.He also pursues music and motion picture work as Son Roberts, releasing three all-original ‘nublues’ albums and winning best Blues song of 2013 in the Independent Music Awards for “Brakeman”; and more recently, a second prize win in the 2019 Cobalt Contemporary Song Competition for “Down on Vaughan Road.”Blade Blade is a Toronto-based, full service branding and advertising agency, offering strategic and creative services that integrate all forms of digital and traditional media. A multiple award-winning agency that builds brand communities, Blade continues to be the Keepers of the Edge, since 1991.
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