Calm, focused, and superbly skilled, Trace’s superpower is taking brands from chaos to clarity to impact. His work, fueled by a deep passion for creativity and leading creative teams, has received hundreds of honors from national and international award juries. Including The One Show, Communication Arts, the London and New York Festivals, Graphis, Clio, LogoLounge and the Obies. His work has also been published in numerous books, magazines and college textbooks. Over the years, Hallowell has developed effective campaigns in all media for clients including First Tennessee, Fulmer Helmets, McDonald’s, Memphis Car Audio, Pepsi Americas, Russell Athletic, Thomas & Betts and Valvoline.Away from work, you will most often find him with his wife and two sons, engaged with his faith community, reading, enjoying baseball, playing classical guitar, or riding Route 66.
Tactical Magic is a brand agency that applies strategy, words, and imagery to build lasting, favorable impressions. Branding for impact is what we’re is all about. The tactical part is figuring out what to say and where to say it. The magic is in saying it well.
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