Mary Owusu is Vice President, Digital Strategy & Analytics at Mower: a full-service marketing, public relations and advertising agency with nine locations across the eastern U.S. There, her team is responsible for all things digital marketing and performance measurement. Highlights of her past and present client list include Ford, Mattel, and Siemens. Mary is also a professor at the Canisius College where she has taught digital marketing to undergraduate and MBA students since 2012.
Alongside executives from Google and Adobe, Mary is a director on the Digital Analytics Association board, working to create programs and initiatives that advance the digital analytics field globally. She is a 2019 recipient of the 4 under 40 Emerging Leaders award from the American Marketing Association, a top-3 finalist for the 2018 Top Analytics Practitioner award from the DAA, and was named the 2018 ATHENA Young Professional award recipient for her commitment to advancing women and her community. She has been featured in Adweek for her work in the SEO field, and is active on LinkedIn and Twitter (@AnalyticsMary). When she’s not on stage presenting about digital marketing, analytics or diversity and inclusion, she’s at home hanging out with her family.
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