Coral Gables, FL
Frances Albán is the CEO and founder of boutique marketing agency Albán Communications based in Miami, with a satellite office in Italy. Launched in 2008, the award-winning firm offers public relations, multicultural marketing, crisis communications, copywriting, community building and experiential marketing services. Over the years its clientele has spanned multiple industries including real estate, marine, hospitality, cultural and entertainment, the arts, finance and non-profit sectors.
Frances has 20 years experience and is one of South Florida’s leading press agents. She’s an in-demand speaker and has been invited to speak about entrepreneurship, small business ownership and various marketing themes for chambers of commerce and non-profit organizations. Frances is known for her strategic and creative thinking, understanding of multicultural and global markets, and ability to secure placements — she’s successfully placed clients in the New York Times, USA Today, New York Post, CNN, NPR, Miami Herald, Univision, Forbes, Huffington Post, Telemundo, US News & World Report, Associated Press and EFE. However, she really shines at creating integrated campaigns that weave grassroots, community building, experiential and digital activations to deliver fully immersive and highly influential campaigns.Prior to establishing her formidable South Florida presence, Frances lived and worked in what is arguably one of the biggest and most competitive communication markets in the world, Los Angeles. Her seven years in the City of Angels proved invaluable as she represented international heavyweights across industry sectors and diversified her skill set. After working for a global PR agency, she accepted a position with leading experiential marketing agency, Jack Morton Worldwide. There, she played a role in the creation, production and execution of numerous branding events and promotions for Latina Magazine, Toyota, Amgen, and The California Endowment Fund. After a high profile career in LA, she decided to further her track in Miami’s burgeoning media and communications world and directed all PR and communication efforts for a statewide real estate brokerage. With the market crash of 2008 looming, Frances seized the opportunity to launch a communications consultancy specializing in crisis communications for real estate clientele and would come to represent the biggest names in the business. She would later diversify her portfolio. Frances has generated exposure for herself as well, a testament to her dedication and commitment to better understanding her clients’ PR experiences. She has positioned herself as a thought-leader and was featured in Forbes twice. She also pitched a personal story of love and hope, which captured the hearts and minds of national and international audiences after appearing in USA Today, Travel & Leisure as well as MSNBC.
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